This was a freelance project I was involved with for an international energy drink brand. The desired outcome for the animation was to show retail store owners how cheaper energy drink brands were actually deflating the energy drinks category, with a long term effect on the store owner’s bottom line. What I really loved about this project was how I was able to use a beloved character, and elements from his world, from a video game I played as a child to drive the narrative arch in a captivating way.